AI Insights · Timothy · April 2022
Top 5 Social Apps on Android in Colombia - Q1 2022
Discover the performance trends of the top 5 social apps on the Android platform in Colombia during Q1 2022. See how TikTok, Facebook, and others fared in terms of downloads, revenue, and active users.
During the first quarter of 2022, the top 5 social apps on Android in Colombia—TikTok, Facebook, Who - Live Video Chat, Bigo Live - Live Streaming App, and Yolo: Match With The World—showed varied performance across different metrics. Here’s a closer look at their weekly downloads, revenue, and active users.
TikTok showed a consistent increase in weekly revenue, rising from approximately $2.8K at the end of December to around $4.7K by the end of March. Weekly downloads fluctuated but saw a significant upward trend towards the end of the quarter, peaking at about 213K in the last week of March. Active users also saw a consistent rise, reaching approximately 7.4M by the end of March.
Facebook experienced a varied revenue trend, starting at around $4K in late December and closing Q1 2022 at roughly $3.6K. Downloads showed a notable increase from 61K in the last week of December to approximately 97K by the end of March. Active users remained relatively stable, hovering around the 14.8M mark throughout the quarter.
Who - Live Video Chat had a steady revenue trend, with weekly revenue ranging from $1.7K to $2.9K. Downloads were relatively low, peaking at around 7.2K in the first week of January but generally staying below 5K for most of the quarter. Active users showed a declining trend, dropping from about 32K at the end of December to around 20K by the end of March.
Bigo Live - Live Streaming App saw a steady increase in revenue, starting at approximately $2.2K in late December and reaching around $2.9K by the end of March. Downloads experienced a significant boost, peaking at about 81K in the first week of March. Active users also increased, hitting approximately 349K in early March before stabilizing around 284K by the end of the quarter.
Yolo: Match With The World had a stable revenue trend, with weekly revenue ranging from $1.5K to $2.9K. Downloads were moderate, with the highest weekly downloads being around 28K in the first week of January. Active users showed some fluctuations, peaking at about 52K in early January and closing the quarter at approximately 48K.
These insights are based on data from Sensor Tower. For more detailed analysis and insights, visit Sensor Tower.
